AI & Synthetic Data in Marketing

In this episode of The Next Frontier in Insights, host Yogesh Chavda sits down with Winston Li, Founder of Arima and the creator of the Synthetic Society. Winston shares how this privacy-safe system is transforming marketing mix modeling and giving brands deeper, faster, and more responsible insights. From his early work on the PyOD toolbox to his vision for ethical AI in marketing, Winston offers a compelling look into the future of analytics.