Unlocking Growth with Synthetic Data

In this episode of Culture by Numbers, Sunny Youn interviews Chris Williams from Arima, discussing the integration of synthetic data and market mix modeling in marketing strategies. They explore insights from the ANA Data Analytics Conference, the importance of identifying new audiences for brand growth, and how Arima’s platform can help brands understand consumer behavior and media consumption. The conversation also delves into the significance of geography in marketing and the validation of synthetic data models.